In the dynamic world of fashion, Eskandur stands as a testament to the fusion of creativity and luxury. Gabriela Huerta, the visionary designer behind Eskandur, shares her journey of shaping the brand from scratch, embracing boundless creative freedom, and weaving a narrative that goes beyond mere fashion.
A Creative Explosion: Eskandur's Genesis
For Gabriela Huerta, spearheading the design for Eskandur was akin to embarking on a journey with limitless creative freedom. This unleashed a torrent of concepts, dreams, and representations, resulting in a design ethos that goes beyond the ordinary. Eskandur's creative flow has been truly revitalizing, marking the brand's inception as a period of boundless imagination. One distinctive approach implemented by Eskandur was the commitment to hand-drawn initial sketches. This deliberate choice allowed the mind to guide the pencil, enabling exploration of proportion, ergonomics, geometry, and aesthetics. It was a conscious effort to infuse a sense of artistry and human touch into every design.
The Birth of Eskandur: A Commitment to Excellence
Eskandur's inception was driven by a desire to do things right and create a positive impact. The focus on refining both design and sustainability was paramount. Eskandur aspired to be more than just a brand; it aimed to contribute meaningfully to the world of fashion. The journey began with a clear and refined design focus, steering away from any patchwork artifice. Choosing cowhides for their substantial size presented challenges related to thickness and weight. Eskandur's innovation shone through as they cut the hides to a mere 1/32" thickness. As the brand evolved, the concept of "one size fits all" led to the incorporation of multiple parts, connected by straps and necessary size adjustments. A pivotal decision was made – no visible back seams or leather reverse would be allowed. A full leather lining was chosen, solidifying Eskandur's identity in the luxury landscape.
Dedication to Detail and Innovation
Eskandur's identity is shaped by an unwavering dedication to detail and continuous innovation. The decision to avoid visible seams and opt for a full leather lining reflects the brand's commitment to setting new standards in luxury craftsmanship. This meticulous attention to detail defines Eskandur's unique identity in the current luxury landscape.
Finding Inspiration Everywhere: The Designer's Perspective
For Gabriela Huerta, inspiration is omnipresent. It's about discovering beauty in the unexpected, in the everyday. Equally important is staying attuned to the broader cultural context. Disconnecting from it can lead to designs that don't resonate. Gabriela draws inspiration from various sources, including literary and non-fiction books, websites, newsletters, podcasts, and visits to museums. Museums like the Guggenheim, the Musee des Arts Decoratifs in Paris, and the Museo Tamayo in Mexico City have left an indelible mark on her creative soul. This diverse exploration enriches her design palette and ensures that Eskandur's creations are not just about aesthetics but also about storytelling.
Fashion as Self-Expression: Eskandur's Unique Offering
Viewing fashion as a channel for self-expression, Gabriela sees it as a means to bring forth what one carries in their soul onto Earth. Eskandur, in its essence, aims to be a tool for self-expression. The first encounter with an Eskandur piece mirrors strength, determination, character, and uniqueness – an outward expression of inner fortitude. Understanding the lines and reflecting the beauty of each model is the starting point for Eskandur. From there, the team delves into the technical aspects, questioning and refining every detail. Eskandur embodies luxury dressing with empowerment, character, and sophistication at its core.
Conclusion: Eskandur's Ongoing Legacy
In conclusion, Eskandur is a narrative of creativity, dedication, and innovation. Gabriela Huerta's journey in shaping Eskandur showcases a commitment to excellence, a keen eye for detail, and an understanding of fashion as a powerful means of self-expression. Eskandur's legacy continues to evolve, driven by a passion for craftsmanship and a dedication to empowering individuals through the art of luxury fashion. As Eskandur paves the way for the future of fashion, it invites us all to explore the intersection of creativity and luxury, where every piece tells a story, and every design is a masterpiece in its own right.